erde

The brand new Leica M Monochrom

erde — Fri, 11 May 2012 16:58:25 +0000

Countless iconic black-and-white photographs have been shot with the legendary cameras of the Leica M-System.

So it was time for a camera to continue this tradition and finally make it possible to deliver authentic monochrome photography in digital form: the Leica M Monochrom. It is the first full-frame, 35 mm format digital camera to be designed exclusively and without any compromises for black-and-white photography. It delivers ‘true’ black-and-white images in unrivalled sharpness and dynamic range. This makes the M Monochrom the perfect camera for anyone with a passion for black-and-white photography.

The Monochrome’s sensor is a modified version of the one found in the M9. The difference is that the color filters have been removed. This does two things. First, more light gets to each pixel, as the red, green and blue filters are gone. This makes the sensor more sensitive, topping out at ISO 10,000 instead of ISO 2,500.

It also means that the images are sharper. With color sensors, the results from the variously filtered pixels are combined (or demosaiced) to make a color image. The Monochrome’s pixels are all the same color, so no demosaicing is necessary.

The Monochrome costs $8,000, and that’s before you start adding lenses. That’s $8,000 for a monochrome camera which offers no autofocus, no live view and no zoom. And yet I still want one.

Watch Our Virgin Planet Get Conquered By Humans In 200 Years

erde — Thu, 03 May 2012 07:26:29 +0000

You have a choice. You can either watch one of the most amazing earth animations I’ve ever seen–a piece by Globaïa that gives you a front row view from space as the Industrial Revolution terraforms our quaint planet into a global metropolis. You’ll see the rise of roads, shipping routes, underwater cabling everything else that’s part of Facetiming from halfway across the world or stocking your local Whole Foods with produce that our grandfathers probably never saw with their own eyes.

It’s rarely inspiring, a silent poem told in glowing grids and arcs of color, a testament to human ingenuity–a species-wide collaborative thought that’s clearly beyond the scope of any one of us.

Or, you can watch the exact same video with narration. You’ll be reminded that all of these pretty lights have come at an extreme cost, and on a planet that’s billions of years old, we’ve entered the anthropocene, a time when geology is dominated by humanity, not mother nature.

Dell Laptops & Tablets Concept Packaging

erde — Wed, 02 May 2012 13:29:11 +0000

Line of Laptops

“Dell approached Mint to help rethink the out-of-box experience for their entire line of laptops in order to compete with the carefully planned and well crafted experience created by companies like Apple and Sony. Mint created new wordmarks and packaging for each of the laptops, from the value driven Inspiron line, to the higher end XPS, aimed at creative professionals and gamers.”

Streak

“When Dell decided to bring the smartphone/tablet hybrid Streak product lineup to the US market, a packaging redesign was in order. Mint was tasked with redesigning the graphic application of the current cardboard packaging system with a much broader demographic of consumers in mind.”

Time lapse photos of the night sky are used to represent the style, mobility, and exploration made possible by Dell’s tablet devices.

Sprecher Soda Re-design

erde — Sat, 28 Apr 2012 15:37:48 +0000

The intent of the project was to revitalize the Sprecher brand. I just love how it looks.

You can find more of his work on his website.

Very nice RedBull BC One 2011 video

erde — Sat, 28 Apr 2012 12:58:30 +0000

Sehsucht, a creative agency from Hamburg, Germany, has made this kickass video to promote BC One . The video they made is pretty impressive and it’s a must-watch.

You can see more of Sehsucht works, on their portfolio at Behance.

Here’s the video, I hope you’ll like it.

#1 Song of the day

erde — Fri, 27 Apr 2012 16:50:18 +0000

Please be advised, it creates addiction.

illest Mother Fucker by Kanye West & Jay-Z on Grooveshark'}">

Romanian Police Campaign: Texting while you drive

erde — Fri, 27 Apr 2012 16:21:06 +0000

Therefore, they created a “reader’s” campaign. They’d inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.

“Texting while you drive will end badly. Don’t.”

Advertising Agency: Publicis Bucharest, Romania
Agency website: www.facebook.com/PublicisBucharest
Chief Creative Officer: Razvan Capanescu
Art Director: Dragos Ometita
Retoucher: Dragos Ometita
Copywriter: Andy Daniluc
Account Director: Emanuela Ionescu

Binggrae Banana flavored milk

erde — Fri, 27 Apr 2012 10:22:02 +0000

“Banana flavored milk.”

Advertising Agency: Cheil Worldwide Seoul, South Korea
Creative Director: Hui-Kang Yea
Art Director: Giho Lee
Copywriter: Giho Lee
Graphic Designer: Hee-Chan Yang
VFX Designer: Yong-Kyu Lee

Stylish Mercedes-Benz Coupe concept

erde — Fri, 27 Apr 2012 08:10:32 +0000

And that’s really what you get. I don’t know if Mercedes-Benz ever disappointed. A living proof is this Coupe concept, defined by a stunning exterior, with innovative and aggressive new headlights and taillights. Front grille with diamond look, muscular lines, 20-inch wheels and a special Alubeam paint finish, powered by a 2.0L four-cylinder engine. It also features a new comand system that uses your smartphone’s data connection to stay up-to-date.

Would you like to drive it? I definitely would.

ALBERTO SEVESO`s work

erde — Tue, 24 Apr 2012 17:31:39 +0000

More of Alberto’s work on his website.